Shabnam Banihashemi

The Energy Lives Here. Vibrant and youthful at the crossroads of Yonge & Bloor. The Hudson’s Bay Centre creative campaign mirrors the dynamic spirit of this property, located at the hub of the downtown core. I worked in collaboration with The Collective’s creative team on the design and execution of key advertising materials including: seasonal digital and wayfinding signage, hoarding and retailer eBlasts, as well as assisting at the
on-location and product photoshoots.